Hi, I’m Will!
Hi, I’m Will!
Hi, I’m Will!
I'm a Product Designer based in London, with a background in Animation and a decade of experience across Animation, Education, and Advertising.
My design journey started with drawing as a kid, leading to a BA in Design and further studies in Art & Design in Canada, and most recently a professional qualification in Product Design.
Visual design, storytelling and a strong attention to detail influence everything I create. Together, they help shape digital experiences that are intuitive, engaging and thoughtfully crafted from start to finish.
I'm a Product Designer based in London, with a background in Animation and a decade of experience across Animation, Education, and Advertising.
My design journey started with drawing as a kid, leading to a BA in Design and further studies in Art & Design in Canada, and most recently a professional qualification in Product Design.
Visual design, storytelling and a strong attention to detail influence everything I create. Together, they help shape digital experiences that are intuitive, engaging and thoughtfully crafted from start to finish.











EDUCATION

B.A. in Design, specialisation in Animation
UFSC - Federal University of Santa Catarina
2009 - 2014

B.A. in Design, specialisation in Animation
UFSC - Federal University of Santa Catarina
2009 - 2014

B.A. in Design, specialisation in Animation
UFSC - Federal University of Santa Catarina
2009 - 2014

Professional Diploma in UX Design
Professional Certificate in UI Design
UXDI
2025 - 2026

Professional Diploma in UX Design
Professional Certificate in UI Design
UXDI
2025 - 2026

Professional Diploma in UX Design
Professional Certificate in UI Design
UXDI
2025 - 2026

Diploma in Media Arts, Major in Animation
Ecuad - Emily Carr University of Art + Design
2012 - 2013

Diploma in Media Arts, Major in Animation
Ecuad - Emily Carr University of Art + Design
2012 - 2013

Diploma in Media Arts, Major in Animation
Ecuad - Emily Carr University of Art + Design
2012 - 2013
EXPERIENCE
Snipple Animation
Snipple Animation
London, UK
Assistant Creative Director, Lead Designer
2022 - 2025
Assistant Creative Director, Lead Designer
ASB Animated Storyboards
New York, US
Freelance Designer
2025
Flix Animation
Manchester, UK
Designer, Senior Animator, Storyboard Artist
2019 - 2022
CHF Entertainment
Manchester, UK
Designer, Mid Animator, Storyboard Artist
2017 - 2019
Submarine Studios
Amsterdam, NL
Junior Animator
2016 - 2017
ASB Animated Storyboards
New York, US
2025
Freelance Designer
Flix Animation
Manchester, UK
2019 - 2022
Designer, Senior Animator, Storyboard Artist
CHF Entertainment
Manchester, UK
2017 - 2019
Designer, Mid Animator, Storyboard Artist
Submarine Studios
Amsterdam, NL
2016 - 2017
Junior Animator
Submarine Studios
Amsterdam, NL
2016 - 2017
Junior Animator
